Privacy Notice

About this Privacy Notice

Each day Play Is Okay works to support people exploring and enjoying a playful sex life through our products and collections. In order to do this, we sometimes have to collect personal information. We know how important it is for you to understand how we use your data. We will always be transparent with you about what we do with your personal information.

This Privacy Notice applies to all personally identifiable information about our customers and explains how personal information is collected, used or disclosed by Play Is Okay.  It also describes the measures we take to protect the security of your personal information. In addition, we describe the choices you can make about how we use the information you provide us. We tell you how you can reach us to review and update your contact information, change your privacy preferences, or answer any questions you may have about our privacy practices.

1. What personal information do we collect?

The personal information we collect from you will depend on how you interact with Play Is Okay and can include:

  • Your name, address, and date of birth
  • Your billing address and delivery address
  • Your phone number and email address
  • Your Play Is Okay membership number
  • Your purchasing activity
  • Your credit or debit card, or other payment information
  • Your IP address which we store when you browse our website or other device identifier when you use a mobile device

Any other information you decide to give us when you contact our customer service, engage with our social media platforms, or when you sign up for a Play Is Okay membership number.

We may also collect personal information about you from third parties who provide us with additional information about you, available publicly or from sources where you have agreed for your information to be shared with third parties.

We do not knowingly collect personal information from children under the age 13, without the consent of a parent or guardian. For more information about our practices for collection of children under the age of 13, please contact us at the telephone number, email, or mailing address provided below.

2. When do we collect your personal information?

Providing your personal information to us is your choice. If you choose not to provide us with certain personal information, you may not be able to take advantage of certain Play Is Okay services or features. 

We collect your personal information when you:

  • purchase products from us
  • return a product
  • access our website or use any of our mobile apps. 
  • join our Play Is Okay membership program
  • take part in a competition, prize draw, survey or other promotional activity organised by Play Is Okay
  • create a customer profile on our website
  • contact our customer service
  • engage with us on social media (by mentioning/tagging us or by contacting us directly)

3. How and why do we use your personal information?

To make our products available to you:

We use your personal information to provide you with the products and services that you request or purchase from us (i.e. to complete certain tasks, processes or orders on our website or within our apps, take payment online and deliver your products), and communicate with you regarding those products and services.

To provide customer service and understand your needs:

We also use your personal information to better understand your product and service needs and to offer you relevant information, products, and services to ensure you are satisfied as a customer, including troubleshooting in connection with purchases, responding to requests for services, or when you ask us questions online, including on social media.

To improve our website:

We use your personal information to enhance our website, improve our services and products and identify online usage trends. We want to ensure our website is customer friendly and works properly and that our products and services are efficient and of high quality. We also want to make it easy for you to interact with us. We use your IP address to deliver our website services, help diagnose problems with our server and provide a better web experience. Your IP address is used to help identify you and your shopping cart. We may also use your personal information to monitor the use of our website and ensure that our website is presented in the most effective and relevant manner for you and your device.

To personalise your shopping experience and improve our operations:

We use your personal information to enhance your shopping experience with us. This allows us to help you find the products and services which you may be looking for without having to browse through products or services which are not relevant to you.  For example, creating a profile on our website enables you to purchase Play Is Okay products and services online without having to fill in your personal information every time you shop online with us. We use your information to track the products you have added to your online shopping cart and the products you have viewed so that we can provide a browsing experience that is relevant to you. We also provide notification of stock availability. When you consent to receiving marketing communications, we strive to send specific offers based on your interests or online behaviour.  We may also collect aggregate information about our customers which cannot be linked to any individual.

To manage your Play Is Okay membership:

We use the personal information you provide when you join Play Is Okay to process your registration details, track account activity and purchase history to analyse how you shop, and identify what you purchase. This may include information on products you have viewed and historical transactions and products you have added to your online shopping cart.  This allows us to provide a browsing experience which is relevant to you and personalise offers for you; send you relevant marketing communications digitally based on your interests or online behaviour and purchase history; and measure the effectiveness of our marketing campaigns and our advertising.

To opt-out or manage our communications with you, review, update, or modify your account information at any time, log into your Play Is Okay account. You may also permanently delete your Play Is Okay membership by reaching out to us via our Privacy Officer Form.

For security and compliance reasons we use your personal information to:

  • Ensure the personal and financial information you provide to us is accurate;
  • Conduct fraud checks or prevent other illegal activity;
  • Protect our rights or property (or those of others); and
  • Fulfil our legal and compliance-related obligations.

4. Who do we share your personal information with?

In order for us to provide products and services to you, we share your personal information with third parties within the Play Is Okay family, and our trusted third parties, as detailed below. Whenever we share your personal information, we put safeguards in place which require these organisations to keep your information safe and not use your personal information for any reason other than to provide you with those specific services, except as may be permitted by law. We will never sell any of your personal information to a third party. 

To fulfil orders for products and services:

We work with a number of trusted service providers who carry out services on our behalf when you purchase products and services from us.  The services provided by these organisations include fulfilling orders, delivering, assembling subscription boxes, and processing payments.  We require these service providers to keep your information secure and only allow service providers to use or disclose your information in order to provide the services to us and for no other purpose.

To prevent crime and comply with laws:

We share your financial information including your credit card, debit card, or other payment information with third parties to ensure that your payment is safe and that your details are not being used fraudulently. This data sharing enables us to conduct fraud analysis which ensures that genuine and accurate payment details are provided to us for any purchase. In addition, we may be legally obligated to share or disclose your personal information to law enforcement agencies or public authorities in order to prevent or detect crime.

To provide a positive customer experience:

We work with selected third parties, such as our customer database hosting provider, marketing agencies, and advertising partners who assist us in providing you with a positive customer experience.  We work with these third parties to place relevant content and advertisements for you on our website, other websites, social media, and online and mobile apps. In order to do this, Play Is Okay and selected third parties place cookies, pixels and related technology on our website. The advertising cookies can be stored for varied periods of time, may remember your browsing activity and may be used to understand demographical information. Only anonymised information is captured and aggregated (so that it can no longer be associated with you) to share with third parties in order to provide you with relevant content. You can choose to accept cookies or not by changing the settings on your browser. Generally, your browser will offer you the choice to accept, refuse, or delete cookies, including cookies from third parties. For further information, please refer to: https://www.aboutcookies.org/how-to-delete-cookies/.

Business Transfers:

We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets.  If the business is transferred, we will provide you with the opportunity to tell us that you would prefer that personal information about you not be transferred. Should such a transfer occur, we will use reasonable efforts to try to ensure that the transferee uses personal information about you in a manner that is consistent with this Privacy Notice.

5. Transfer of your personal information outside Canada:

We may need to transfer your information outside of Canada for processing and storing.  The privacy laws in other jurisdictions may differ from Canadian privacy laws and in some jurisdictions your information may be accessed by law enforcement authorities or the courts. We will ensure that any transfer of your personal information outside of Canada is subject to appropriate safeguards as if it were being processed in Canada and under the guiding principles set out in this Notice.

6. How long do we keep your personal information?

We use and keep your personal information for as long as it is required for the purpose identified when you provided the information or as otherwise required to comply with any legal obligation. We may use anonymised data indefinitely. If you would like further information, please contact us.

7. Your Rights:

You have the right to refuse to give us your personal information.

You have the right to have your personal information processed fairly and lawfully and in a transparent way and to be informed about how your personal information is being used.

You have the right to withdraw or change your consent to our use and disclosure of your personal information. 

You have the right to access, update and correct any mistakes in your personal information we hold about you. We respond to access requests as required by applicable laws and within a reasonable time. We may decline access to personal information in certain circumstances. These circumstances include where the information requested would reveal confidential information or personal information about someone else, or if legal or regulatory requirements prohibit providing access or permit not providing access to such information. In order to respond to an access request, we may request certain personal information to verify the identity of the individual seeking access before providing the personal information. Should you be required to pay for reasonable charges for retrieving or providing you with specific information that you have requested, we will notify you before proceeding.

You have the right to opt-out at any time from receiving marketing communications.

If you have any questions about how we treat your personal information or about any of your rights, please reach out to us via our Privacy Officer Form.

8. Changing Your Preferences:

If you no longer wish to be contacted by us about our products or services or receive marketing communications, you can amend your preferences by contacting us or simply follow the unsubscribe link provided in emails you receive from us.

If you find that the personal information we have about you is inaccurate or needs updating (for instance, you may have changed your name or address), then please log into your Play Is Okay account online to update the information. 

9. Security of your personal information:

We take the security of your personal data very seriously. We have implemented various strategies, controls, policies and measures to keep your data secure and keep these measures under close review. We maintain administrative, technical and physical safeguards to protect against unauthorised disclosure, use, alteration and destruction of the personal information in our possession. This means that your data is protected and only accessed by co-workers who need it to carry out their responsibilities. We also ensure that there are strict controls which restricts access to your personal data to keep it safe. Online access to your personal information is protected with a password you select. We strongly recommend that you do not share your password with anyone.

10. Changes to this Privacy Notice:

We may update this Privacy Notice from time to time.  When we post modifications to this Privacy Notice, we will revise the “last updated” date at the bottom of this web page. The modified Privacy Notice will be effective immediately upon posting on the Play Is Okay website. Your continued use of the website after the posting of the modified Privacy Notice constitutes your agreement to abide and be bound by it. We encourage you to review this notice periodically to ensure you are aware of the most up-to-date information about our personal information practices.

This Privacy Notice was last updated on January 22, 2020.

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